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How Millennials And Gen Zs Are Pushing Businesses To Drive Change None said that they were planning to stop their sustainability efforts completely, indicating that environmental sustainability will remain on the agenda despite setbacks from the pandemic. However, the same survey also found that, similar to many millennials and Gen Zs, business leaders are concerned about the environment and believe action is needed to mitigate the effects of climate change. Another recent Deloitte survey found that 65% of business leaders said their organizations needed to cut back on environmental sustainability initiatives in some way due to the pandemic. While millennials and Gen Zs feel more positive about individuals’ commitment to protect the environment, they are concerned that business leaders will deprioritize the fight against climate change as they reckon with the aftermath of the pandemic. These actions could include anything from recycling more and increasing their use of public transportation to changing eating habits and making fewer “fast-fashion” clothing purchases. When it comes to the environment, about 40% of millennials and Gen Zs believe that more people will personally commit to take actions to address climate issues after the pandemic. “The temporary reduction in carbon emissions during the pandemic lockdowns, for instance, showed people how quickly these changes could lead to less pollution and cleaner water, stoking some environmental optimism.” “One of the few positive outcomes of the global pandemic has been the realization of how quickly individuals, organizations and institutions can change when necessary,” says Parmelee. One-quarter of respondents also say they’ve experienced discrimination by their governments, and nearly the same percentage (22%) feel they’ve been discriminated against in the workplace.Īlthough half of millennials and Gen Zs say individuals hold the greatest potential to help break down systemic racism, 3 in 5 believe that positive change will need to come from the top down-driven by changes in attitude and actions from those in power, such as business and government leaders. ![]() For many millennials and Gen Zs, the issue of racial justice is deeply personal. At least 1 in 5 of those surveyed by Deloitte say they feel personally discriminated against all of the time or frequently because of an aspect of their backgrounds, such as race or gender identification.
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